You understand what Public Relations is really about. Your business is consistently engaged in best practices and knows that spin has no place in a legitimate PR firm. The guiding ethic of your PR strategy is to connect important products or people to prominence, and you know that the work of the very best PR agencies is invisible. Sure, you work furiously behind the scenes, but when it matters most, no one but you and your client should realize the work you’ve done.
While you deserve recognition for your efforts, you know what resting on laurels will do to you. Being proactive is what got you to this point; keep striving for more, never stop learning. In my book, I address what works in modern PR and social media—and what doesn’t. I want to offer you a free chapter. Take a look inside, see what drives the industry today, and where it’s going.
If you are looking for a tailored approach, one in-tune with who you and your clients are, let’s talk.
I hope you will keep in touch. Let me know what is working for your PR and social media strategies. See what stories are important to the industry at large. Follow me on Twitter, Facebook, and LinkedIn.